Return to Ground Floor Retail

An Examination of the Disruption, Innovation & Market Opportunities

The impact of the COVID-19 lockdowns and looters on retail across New York has been significant. The sector has faced a number of challenges - reopening has been slow with indoor dining delayed; many consumers have switched to online ordering; and with fewer commuter workers and tourists, foot traffic has been significantly reduced. Today, both large retailers and small businesses are struggling, and retail landlords have experienced significant adverse effects. While trends commentators have noted that COVID-19 has been a catalyst for an inevitable adjustment to the retail landscape, the pain is real. The question on everyone’s mind is how can retail in the city be reconsidered and revived? How can New York return to the thriving city that it once was? What is the future for retail real estate and how can operators leverage innovation and technology to maximize their success in the new reality for the industry?

Who This Course is For

Real estate owners, operators, facilities managers, real estate agents, retaill desigers, tenants, operators, technology solution providers, historians, and students. While the content focusses on New York and the US, the course is intended for industry professionals from the accross the globe.

Course Instructors

Rachel Loeb, Chief Operating Office at NYCEDC (New York)
Joyce Storm, President at Storm Partners (New York)
Nikki Greenberg, Founder at Real Estate of the Future (New York)
Ginny Miller, Vice President of Technology & Innovation at Jamestown (New York)
& more to be annouonced

Syllabus

Module 1: What's Left of the Retail Landscape by Joyce Storm, President at Storm Partners
Module 2: In Conversation: The Landlord, Tenant & Technology by Ginny Miller, Vice President of Technology & Innovation at Jamestown
Module 3: Revitalizing New York City’s Streets by Rachel Loeb, Chief Operating Officer at NYCEDC

Format

The Live Course is designed to be interactive amongst attendees and lecturers. The course will open with a 'cameras on' introduction to all course participants where they can outline their reasons for attending the course and the challenge they are looking to solve.

This course will be delivered live online using a video conferencing platform. Each module will consist of a lecture followed by an interactive tutorial where student can ask questions of the lecturers and discuss the topic.

Following the last lecture, attendees are invited to stay on the platform to continue the dicussion with their peers.

Outline

Module 1: What's Left of the Retail Landscape by Joyce Storm, President at Storm Partners

Nationally recognized as a leader in the Real Estate Industry, Joyce Storm has is known for dynamic and focused industry insights, commenting on the latest retail/entertainment, development opportunities, disruptors, trends, and brands.

During the 2020 global health crisis and subsequent lockdown, US retailers have experienced an unprecedented reduction in trade which has had an adverse affect on their future, and subsequently their landlords’ ability to collect rent payments. At the center of seeking innovative mean to adjust to the new retail landscape and reopen effectively, Joyce has been leveraging her 35+ years of professional experience to apply innovative thinking to the problem.

During her masterclass, Ms Storm will provide an overview of the current state of the market and provide her coveted insights into the 10 trends that will shape the future of retail real estate.

Module 2: In Conversation: The Landlord, Tenant & Technology by Ginny Miller, Vice President of Technology & Innovation at Jamestown

Jamestown is working with its small businesses and technology partners to reduce friction in the new way of interacting with retail and F&B. They see this as a moment to further break down the landlord/tenant walls and operate as partners. Jamestown are actively exploring several solutions on the logistics technology, design, and mobile experience front, and look forward to discussing how they approach those relationships and learn from our retail and restaurant partners to guide our strategy. Ms Miller will be joined by both a tenant and a technology solutions provider for her session.

Module 3: Revitalizing New York City’s Streets by Rachel Loeb, Chief Operating Officer at NYCEDC

In response to the COVID-19 global health crisis, New York City went into lockdown in March 2020 to curtail the spread of the virus. The result was a sight that had never been seen, where the bustling streets and sidewalks for which New York City is known, became desolate while people stayed indoors. In reopening, the city faced a new challenge as 1.6 million daily commuter workers, 62 million annual tourists, and many NYC residents were absent from its streets.

During her masterclass, Ms Loeb will discuss the leading role undertaken by the NYCEDC in helping the city address its’ urgent needs at the height of the pandemic for accommodating spill-over patients from hospitals, and for facilitating the manufacture of PPE which was in short supply. Ms Loeb will also outline the initiative that are being undertaken today by the NYCEDC with an eye on the future to revitalize the city’s streets, parks and public spaces.

Time

3 hrs. Breaks will be provided between modules.

Legal

While the content of this course is delivered in good faith, the course provides general advise and both course creator and course lecturers take no responsibility for the accuracy of its content, especially as it pertains to safety. We strongly advise that you attain independent professional advice. The course will be recorded and we ask that you do not disclose sensitive or confidential information. If you do not want to be recorded, contact learn@americanproptech.com

APTA | Return to Ground Floor Retail

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